Jan 20, 2022
Growing up with parents who were deaf, Bill McKendry has a
unique perspective on communication and the power it holds.
In fact, it's what ignited his passion to be a voice and
communicator for those who need help.
At the height of his successful 35-year career in advertising
and marketing, Bill left a large advertising agency to launch
non-profit DO MORE GOOD. Using his expertise from iconic brands
including American Express and Target, Bill focuses on magnifying
the missions of non-profits to multiply their impact.
Join us for a conversation about using challenges as a way to
meet others with empathy, passion and do more good.
- Do More Good helps to magnify the missions of non-profits and
multiply their impact through marketing, communications and
- Before learning to speak, Bill communicated through American
Sign Language with his parents who were deaf since birth.
- Native to Michigan, Bill fell in love with Colorado at 14 years
old and continues to maintain a connection to the area.
- Do More Good: In 1994, Bill drafted the plan
for a world-changing advertising agency that would dedicate at
least 50% of its profits to amplify the message of
- If you're going to do good, do great. Pitching
early client Mel Trotter Ministries, Bill recognized the power of
"big brand campaigns" would have on agencies doing good.
- Bill shares the moving and memorable experience of meeting
- Get a copy of Bill McKendry's book Do More Good
If you enjoyed today’s episode… Hear how
Coach Kathy Bresnahan led a grieving high school volleyball team to
a state championship. Anyone who has struggled to overcome a
challenge in life will appreciate this story of strength and
perseverance. Listen to ep. 89 now.
- Q. What is the best book you’ve ever read?
A. The Bible and Screwtape Letters by C.S.
- Q. What is a characteristic or trait that you possessed
as a child that you wish you still exhibited today?
A. Over-the-top optimism.
- Q. Your house is on fire, all living things and people
are out. You have the opportunity to run in and grab one
item. What would it be?
A. My laptop.
- Q. You are sitting on a bench overlooking a gorgeous
beach. You have the opportunity to have a long conversation with
anyone living or dead. Who would it be?
A. Jesus or C.S. Lewis.
- Q. What is the best advice you’ve ever
A. "Never, never, never give up," by Winston Churchill.
- Q. What advice would you give your 20-year-old
A. I believe every part of my journey was important. I wish I could
have gotten a lot more serious about doing more good earlier in my
- Q. It’s been said that all great people can have their
lives summed up in one sentence. How do you want yours to
A. He was a man that was willing to do more good.